A colorful fashion company that also makes bikes? Orrr stickers for bikes that undoubtedly cost entirely more than is reasonable, marketed to Koreans, cause they know suckas who pay for names? And free advertising. Or some other crafty individual making stickers with name brands and selling them to above-mentioned suckas.
In Spring, Seoul does an excellent job at reminding people that colors outside of various shades of grey exist in the (nature) world. And then protecting them from distracted motorists and cyclists with garish reflective orange things.